Digital Marketing & Analytics Services
We help businesses that do $2-$10M per Year Scale Their Digital Growth.
We optimize funnels using our digital playbook.
Digital Marketing Keeps Changing Making It Tough To Be Profitable.
2020: Ecomm accelerated. Good times for online sales.
2021: Lots more competition. Ad costs increased.
2022: Continued digital advertising challenges.
2023: Brands are struggling for acquisition, ad efficiency, reach, and targeting.
“CAC, ROAS, CLTV, Getting attribution values right. Those are our critical objectives right now.” - VP, Digital Marketing
You need a scalable framework, processes, and people.
There's no one-size-fits-all solution to fix your marketing challenges. You need scalable growth and upgrades to the fundamental elements of your framework. What's our framework?
Ecomm Tools We Work With:
Shopify. Attentive. Klaviyo. FB Ads. Google Ads. Google Analytics. Looker.
Strategic Growth Framework
You need to optimize each phase. In ecommerce, the formula is straightforward: acquire more paying customers, boost returning customer rates, and increase the average order value (AOV) per purchase—all while maintaining profitability. It’s not that easy. The good news is, using a framework that addresses top and mid funnel ad targeting, getting attribution down, capturing leads, enhancing nurturing campaigns, cross selling, upselling, referrals, and lots of testing, your online revenue will be humming.
Predictable Ecommerce Growth
New Paying Customers X Return Frequency X AOV
Product Focus: Assess and focus on products that drive high profit
Paid Ads: Audience, Copy, Image, Video Testing
Capture Leads: Emails, SMS, Social Media Messages
Up Transactional Values: Cross-sell, Upsell, Pre-Order, Post Purchase
Convert: CRO, Chat, Support, Retargeting, Abandonment Series,
Finding Quality Talent In Different Disciplines, Who Collaborate Effectively, Is Tough. We’ve Done The Work To Save You Time & Pain.
Website & Landing Page Optimization
In a vast online landscape with millions of websites, it's crucial to ensure that your website not only stands out but also effectively represents your brand and, most importantly, contributes to the growth of your organization. With years of painstakingly running thousands of A/B tests, we help companies focus on the tests that matter most.
Performance Marketing
We got you covered in elevating your paid search, Google Shopping, paid social, programmatic display and video. Once we set target customer acquisition costs and ROAS, we setup campaigns, deploy, test, and optimize across target audiences, content, and creatives.
Creative & Content
Compelling imagery and videos capture attention. We create and assess advertisements and landing page content to transform your website visitors into satisfied customers.
Email & SMS
Email and SMS serves as the cornerstone of your CRM and marketing automation strategy. Acting as the central hub for personalized communication throughout the entire customer lifecycle, we want to get the most out of the efforts put into getting the leads.
SEO
By conducting meticulous keyword research and employing ethical white hat practices, we can assist you in attaining top rankings on prominent search engines.
Digital Analytics
Data is like the bloodline of an organization. Unfortunately, most companies underutilize the data they have. We build reports, dashboards, analyze trends, spot signals, and fill in the much needed analytics gaps.
50%
Reduction in lead CAC in 30 days. B2B manufacturing.
2X
1.8X ROAS to 3.5X ROAS in 3 months. DTC Beauty Product.
53%
Reduction in CAC in 24 days. SMB media streaming service.
4.5X
ROAS on digital spend in 90 days. Online luxury apparel.
“DURMC’s background and expertise in data and A/B testing has been a big boost in systematically increasing our digital marketing ROAS to where it works for our business.”
— Justin