Stop. Your business is not ‘family’ unless it really is your family members only.
Reed Hastings said ‘Company is a team, not a family’ and I agree. I grew up playing sports and love looking at businesses like sports teams - the great ones. I have had many many conversations with executives and business owners over the years about this. “I know it is tough but so and so is not your family member. You are running a business.“
In the competitive landscape of the business world, success often hinges on strategy, talent, and a culture that fosters excellence. One analogy that has been used to describe company culture is the "business as a family" metaphor, emphasizing warmth and unity. However, there are compelling reasons why businesses should aspire to be more like elite sports teams and less like families. The obvious one being that you can’t fire your family members. Otherwise, no parent would have any kids past 6 months. Here are the main reasons to take the mindset of an elite sports team.
1. A Winning Strategy is Non-Negotiable
Elite sports teams are defined by their unwavering commitment to a winning strategy. Whether it's Manchester City for the past 5 years or the Patriots back in their heyday, these organizations meticulously plan and execute their game plans. Similarly, businesses must have a clear, dynamic strategy in place to succeed in a competitive market. A well-defined strategy guides decision-making and ensures that everyone is working towards a common goal.
2. Selecting and Nurturing Top Talent
Elite sports teams leave no room for mediocrity. They recruit the best players and invest in their development. In the business world, hiring and nurturing top talent is equally crucial. Employing skilled individuals who are the right fit for the organization is key to achieving success. It's essential to provide training, mentorship, and growth opportunities to retain and nurture this talent. Just as sports teams invest in star athletes, businesses should invest in star employees.
3. Accountability and Performance
Elite sports teams hold their players accountable for their performance. Athletes are expected to consistently deliver their best, or they risk being replaced. Similarly, businesses must foster a culture of accountability and performance. While the term "family" can imply unconditional support, it should not be an excuse for underperformance. A culture of excellence requires setting high standards and maintaining them.
4. Agility and Adaptability
Elite sports teams are known for their adaptability. They can adjust their strategies on the fly to respond to changing conditions during a game. In the business world, agility is essential. Markets evolve rapidly, and companies need to be able to pivot, innovate, and adapt. A culture that mirrors elite sports teams can encourage flexibility and adaptability.
5. Performance-Driven Culture
Elite sports teams prioritize performance over personal relationships. It's about what you bring to the team on the field, court, or pitch. In a business, the focus should be on performance, results, and contributions to the organization. While fostering camaraderie and team cohesion is important, it should not take precedence over performance.
6. Avoiding Complacency
"Family" can sometimes lead to complacency. The feeling of unconditional support might discourage employees from pushing themselves to achieve their best. In contrast, emulating elite sports teams encourages a mindset of continuous improvement and striving for greatness.
In conclusion, while the "business as a family" metaphor promotes unity and support, it may not be the most effective model for success. Instead, businesses should strive to be more like elite sports teams that prioritize strategy, talent, accountability, and performance. By doing so, they can create a culture that values excellence and drives continuous improvement, ultimately leading to more consistent and sustainable success in today's competitive business landscape.